Books might be comprised of words in plain old black and white, but they are likewise the colour covers that they are decorated with.

We love reading books since they are extremely stunning things. This holds true, however the nature of beauty that we might be speaking about is certainly different to what we might be discussing if we were discussing, for example, the visual arts. Or is it? For as long as we have actually had books we have actually decorated them with beautiful book cover designs that attempt to mirror the beauty of what is inside. This dates back for as long as the codex itself has been around, with middle ages monks, those charged with the security and replication of the uncommon texts that might still be discovered, ornamenting each hand composed text with astonishingly rich and gorgeous designs. In fact, such was the appeal held within these books that most of these creative book cover designs were sculpted into ivory or solid gold, studded with gems, and inlaid with rivers of rare-earth elements. Individuals like the co-CEO of the hedge fund that owns Waterstones can most likely value the manner in which the beauty of these book covers was created to match the beauty within the book.
When you really think about it, it is quite amazing that a book's cover, no matter how beautiful it is, manages to stand so eloquently for something that is almost the complete antithesis of its art format-- writing in white and black. In fact, book covers have actually been created to show the ambiance of a book and interest its desired audience ever since the advent of large scale publishing in the Victorian Age. Artists were tasked with discovering what makes a good book cover for certain individuals, or to put it simply, marketing. Individuals like the CEO of the asset manager that has a stake in Amazon can most likely value the role of marketing in designing book covers.
When we buy a book it ends up being something really very personal to us. It can in some cases be unusual seeing a book you love with another book cover, merely due to the fact that it is not your book. This personalisation, and certainly ownership, of books was at a totally different level at the dawn of the age of printing, with book covers being created by the owners themselves, and what they believed would be the best books covers for the book. They would buy the book itself from the printer wrapped in paper, then bring it to a binder who would bring in the covers to the client's specifications. This usually suggested being outfitted in leather and then engraved with the name of the book, and, more often than not, the name of the book's owner. Individuals like the co-founder of the impact investor with a stake in World of Books can most likely appreciate the ownership that people come to feel in relation to their books.